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Aomori > Hirosaki > Seiken Hatorazu Apple Juice (100% Straight Juice)

Seiken Hatorazu Apple Juice (100% Straight Juice)

Nothing Added, Nothing Taken Away—Just the Natural Taste of Aomori Apples

Seiken Hatorazu Apple Juice is a 100% straight apple juice made entirely from apples grown in Aomori Prefecture. It contains no added sugar, water, or flavorings, allowing you to enjoy the natural taste of the apples just as they are.

When it comes to 100% apple juice, there are two main types. One is straight juice, made by squeezing the apples and putting the juice directly into containers. The other is concentrate-reconstituted juice, in which the juice is first concentrated and later diluted with water before being bottled.

The defining appeal of straight juice is that it preserves the original flavor and character of the fruit. It has a rich, concentrated taste, yet its finish is surprisingly clean and refreshing. This creates a different drinking experience from the lighter mouthfeel often associated with concentrate-reconstituted juice.

About Six Apples in Every Liter

Approximately six apples are used to make one liter of this juice. The apples are sourced exclusively from Aomori and include varieties such as Kogyoku (Jonathan) and Fuji.

Five varieties are carefully blended in balanced proportions according to the season. Because the varieties and their characteristics change throughout the year, the flavor of the juice can have subtle seasonal differences. Each bottle therefore offers a slightly different expression of Aomori’s apple harvest.

What Are “Hatorazu” Apples?

The name Hatorazu literally means “without removing the leaves.” It refers to a cultivation method in which farmers leave as many leaves as possible on the apple tree.

Leaves are essential because they carry out photosynthesis, producing nutrients that are delivered to the developing apples. With conventional cultivation aimed at producing evenly colored fruit, some leaves may be removed to allow more sunlight to reach the apples. Hatorazu cultivation instead places greater importance on the fruit’s natural development and flavor.

As a result, the apples may have uneven coloration or less visually uniform skin. However, this is considered a small trade-off for preserving the natural qualities of the fruit. The approach reflects a philosophy of valuing taste over perfect appearance.

Whole Apples, Pressed with the Skin

The apples used for this juice are pressed whole, including their skins. Nothing is added to adjust the flavor—there is no sugar, water, or artificial flavoring.

Because it is a 100% straight apple juice, the finished drink has a gentle yet rich flavor that allows the natural sweetness and acidity of the apples to shine through. It is an easy and refreshing way to experience the character of Aomori’s famous apple-growing regions.

A Versatile Drink for Any Occasion

Seiken Hatorazu Apple Juice is delicious on its own, whether enjoyed chilled for a refreshing drink or served with breakfast and snacks. Its naturally rich apple flavor also makes it suitable as an ingredient in drinks and desserts.

For adults, another enjoyable way to use it is to mix it with alcoholic beverages. Its concentrated apple flavor can add natural sweetness and fruitiness to cocktails or simple mixed drinks.

With nothing added and nothing taken away, this straight juice offers a simple taste of Aomori’s apples. From the leaf-focused cultivation method to the seasonal blend of locally grown varieties, Seiken Hatorazu Apple Juice reflects a commitment to preserving the natural flavor of the fruit.

Information

Name
Seiken Hatorazu Apple Juice (100% Straight Juice)
青研 葉とらず りんごジュース(ストレート ジュース)
Link
Official Site

Hirosaki

Aomori